KHATLON FRESH — Brand & Packaging
- Client
- Khatlon Fresh
- Industry
- Beverages & Snacks
- Services
- Logo Design · Packaging Design · Mascots · Shelf-ready Boxes
- Year
- 2026
- Discipline
- Logo · Packaging · Mascots
Project story
Context
The taste of Khatlon in every pack.
Logo and packaging for the Khatlon Fresh range: 200 ml kids' drinks with a snow-leopard mascot and Khatlon Seeds with a friendly bobo character.
Challenge
Challenge
The independent roastery needed packaging and identity that help people choose the product quickly, intuitively, and with confidence.
Approach
Approach
Khatlon is an agricultural region of Tajikistan. The Khatlon Fresh brand needed one recognisable mark for very different products — from kids' drinks to sunflower seeds — and packaging that stands out on the shelf and speaks to shoppers in both Tajik and Russian. The idea is pride in local produce: “From the fields of Khatlon”. A red script Khatlon logo on a cream badge with a green leaf acts as a quality seal and ties the range together. Each product gets its own hero: a snow leopard — a symbol of Tajikistan — for the kids' drinks, and a warm-hearted bobo in a skullcap and chapan for the seeds. 200 ml packs in four flavours — Seb (apple), Aflesun (orange), Mango and Qulfinay (strawberry). The pack colour signals the flavour, sunburst rays set the mood, and the snow-leopard cub holds the fruit. Shelf-ready boxes of 15 with a large logo double as the in-store display. 150 g bags: blue for salted, green for unsalted. The bobo holding a seed, sunflowers, a product window and a yellow banner reading “From the fields of Khatlon” in Russian and Tajik. The back carries bilingual ingredients and storage information. One brand system: a single logo, memorable characters and colour coding that scales easily to new flavours and products. The system leans on logo design and packaging design and mascots and shelf-ready boxes and balances tactility, information, and shelf presence.
Solution
Solution
The project defines packaging and identity principles that give the range one recognisable character and a workable base for future extensions.
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